Grammy award-winning American singer Erykah Badu is slated to to perform in Nairobi, Kenya on December 11. Tickets
will cost Kshs 4,000 (~$47) for regular and Kshs 7,500 (~$88) for VIP entries.
Last month there was a bit of debate about reception of international
concert stars who perform in Nairobi.
@KenyanPoet wrote about the live concert business and the value Kenyans give it noting that, while the James Ingram concert in
Nairobi attracted 500 fans, a Rick Ross concert in Tanzania attracted 22,000
fans, and Konshens in Uganda drew 25,000 fans.
Another equally interesting perspective came from @ItsBuddhaBlaze who wrote on
twitter about the challenges that concert promoters go through in order to bring
international musicians to perform in Nairobi. Some of them (nicely archived here) include:
@ItsBuddhaBlaze
- As soon a promoter
in Kenya says they bringing an international artist $$$ bells start ringing in
all government offices – from Immigration to KRA (the Kenya Revenue
Authority)…
- The taxes: Immigration,
Kenya Revenue, Lands Office, Environment office, Security, Information everyone
of these Ministry want a piece.
- First to pay the
artist you show through an Escrow account that you have the full fee. The
artist requires a half down payment of the show
- The Kenyan
government then requires the promoter to show a contract between artist &
promoter. They take 10% of that fee, and this must be paid in advance.
- The promoter must then pay Immigration for
special work permits. That's 25,000 (~$295) per member of an entourage - paid in
advance.
- The promoter must
then print the tickets and go back to KRA to stamp them. They also tax 10% of
the ticket.
- After paying all
these, the promoter must comply with environment law and pay that noise
tax.....I know you already
have a headache and promoter hasn't even paid for venue which is hectic. Then
security, publicity, transportation…by the time any sane person has paid taxes
worth their whole investment, some of you will already be retired. So don't
blame promoters.
Finally - The promoter who
brought Sean Paul and Wayne Wonder ran outta business. Losses galore.
We trust that the promoters of the Erykah Badu concert won’t
go out of business..or incur a loss. Her concert is sponsored by giant brewer
East African Breweries' @TuskerLite brand. She's a world famous artiste who has toured extensively and has a strong track record of award winning songs like Window Seat, On&On and
Tyrone - and the promoters should come out ahead, if marketed right. Still it should be easier to bring more
international acts to Kenya.
EDIT: Apparently, promoters of other US stars including Keri Hilson and Chris Brown are also scheduling concerts for December 2012 in Kenya.
EDIT: Apparently, promoters of other US stars including Keri Hilson and Chris Brown are also scheduling concerts for December 2012 in Kenya.
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