Monday, August 08, 2005
Adopt a hero
The Adopt-a-light company has hit on a shrewd marketing tactic of honouring departed “heroes” by putting billboards of with their images on street signs around the city. The practice started with the late Vice President, Kijana Wamalwa, followed by Minister Karisa Maitha. More recently, the embattled company has honoured Starehe Director, Dr Geoffrey Griffin, and last weekend, it was first Vice President of Sudan - the late Dr. John Garang. The boards are temporary posters that cover the logos of corporations that pay for the actual street signs program through advertising.