Nairobi writer on Banking, Finance, Technology, and Investments
Basically, the first adopters are heavy users of technology so the average use per consumer is high.The second group uses the extra features as novelties or as neededThe users that come in later use basic services coz:1. Don't need the extra features2. Don't want to learn how to use the extra goodies3. Can't afford the extras!Therefore in a mature market the average use should decrease even though the overall use would have jumped considerably.In Kenya the Post-paid segment would mostly be represented in Groups 1 & 2. Group 2 would also include the pre-paid yuppies. And the rest are us the Wananchi!
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