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“the individual and collective sacrifices made by the family members, the strength on which these successes were built, will be easily diluted if the business is floated to the public on the stock exchange,” -- comments Manoj Shah, MD Kingsway Group [(Village market, Charterhouse Bank, Kingsway Tyres, Digital World (Samsung)] on why many family run businesses do now want to go public by selling shares through the Nairobi Stock Exchange.